Nick
Howard

Senior Commercial Leader

Experienced commercial leader | General Management, Strategy, Sales & distributor leadership, Marketing, Operations, M&A, NPD, P&L management

Nick Howard — Sales and Business Development professional

About

About me

I am a commercial and strategic healthcare leader with 28+ years’ UK and International experience driving growth, market entry and enterprise value across MedTech, wound care and other global healthcare businesses. With proven roles in senior leadership spanning marketing, commercial direction, general management and corporate strategy, I have a strong track record of building scalable go‑to‑market models, leading diverse teams, and translating clinical innovation into successful market adoption and commercial performance, within regulated healthcare markets.

I thrive on developing the strategy and executing it, equally at home behind a desk and on the front line. I'm looking for a new opportunity that matches ambition with meaningful impact, better healthcare outcomes and industry development. Away from work I live a different life, with a 6-year-old daughter who keeps me on my toes, teaches me new things everyday (not always things I want to know of course!) and drives me to do the best I can and to always make the best life for her.

What I do

Core strengths

Commercial experience

Driving growth, market entry and enterprise value across MedTech and other global healthcare businesses.

Strategic thinking

A detailed, analytical and open-minded approach to improving healthcare outcomes

Leadership

Experience in senior leadership spanning marketing, commercial direction, category & portfolio management, general management and corporate strategy

Career

Career history

Full history →
2026

General Manager

Creed Health Ltd

2023 – 2026

Global Business Unit Director

Inotec AMD Ltd

2019 – 2023

Director of Strategy

Inotec AMD Ltd

Ready to talk?

I'm actively exploring new opportunities in General Management/commercial leadership, strategy and business development, in big or small companies. If you think there could be a fit with your business, I'd love to hear from you.